President of Domestic Tour Operators Association Kashmir (DTOAK) Hamid Wangnoo said “On your arrival, the hoteliers and houseboats will offer you the discount once you produce your identity documents. The offer is valid throughout 2020. It is also valid for tour operators from Odisha,” he said.Known as ‘Paradise on earth’ J&K is famous among travellers in India and abroad. The Tour Operators’ Association and J&K Tourism invited tourists from the State to explore the scenic region.

Managing Director, Golf Course, J&K Tourism Nuzhat Gul said they chose Odisha, India’s best kept secret, to gain confidence and support from the State’s people to revive tourism in Kashmir. “We invite people to experience the real hospitality of Kashmir and see it in a new light. We firmly believe that Kashmir is the safest tourist destination where people can enjoy the beauty of the nature,” she added.

Visitors can explore historical gardens and hill stations like Yusmarg, Sonamarg, Pahalgam and Gulmarg in J&K. They can also engage in adventure and sports activities besides eco friendly tours.Apart from pilgrimage hubs, some lesser known destinations like Kashtiward, Badirwah, Doodhpathri, Gurez and Bangus valley were also featured in the road show. The event was organised with support from Odisha Tourism and other stakeholders in the tourism sector. Managing Director of Odisha Tourism Development Corporation Hemakanta Say was present.