In view of the significant involvement of two-wheelers in road accidents across the districts of Kathua, Samba, Rajouri and Poonch, Traffic Police Rural Jammu had started a two-week intensive Awareness-cum-Enforcement Drive against traffic violations involving two-wheelers. The Drive continued from September 1, 2026 to September 14, 2026.
According to an analysis of road accident data from January 01 to July 31, 2026 by Traffic Police Rural Jammu, a total of 699 road accidents were reported in the four districts, resulting in 88 fatalities and injuries to 1,001 persons. The analysis revealed that two-wheelers were involved in 309 accidents, accounting for 44 per cent of the total accidents reported during the period.
The data further showed that two-wheelers were involved in 39 fatal accidents, constituting 44 per cent of all fatal crashes. As many as 384 persons were injured in accidents involving two-wheelers, while 144 cases were single-vehicle accidents involving two-wheelers. On National Highways, 102 accidents (41 per cent) involved two-wheelers, while on other roads, 210 accidents (47 per cent) were linked to two-wheelers. Significantly, 27 per cent of accident victims were below the age of 26 years. Out of total 699 road accidents during the relevant period, 445(64%) were those in which single vehicles were involved.
To address the growing concern, Traffic Police Rural Jammu launched a comprehensive awareness and enforcement campaign across all four districts. During the drive, 267 awareness programmes were conducted at educational institutions, tuition centers, bus stands, playgrounds, libraries and other public places to educate citizens, particularly youth, about road safety norms and provisions of the Motor Vehicles Act.
Four Mega Awareness programmes on road safety were personally conducted by SSP Traffic Rural, Jammu one in each Govt. Degree College of all four Districts in which Symposiums/Power Point presentation were held/given to create awareness among students. Traffic personnel also organized special interaction sessions with road users, made regular public announcements through PA systems and distributed pamphlets containing accident statistics and road safety guidelines.
Alongside awareness activities, strict enforcement action was carried out against violators. A total of 8,675 challans were issued during the drive. Among them, 5767 riders were booked for riding without helmets, while 1152 pillion riders were penalized for not wearing helmets. Another 1106 violations were recorded for triple riding.
The enforcement drive also resulted in action against 188 riders for using mobile phones while driving, 260 for dangerous driving and 146 for driving without a valid driving license. Three minors were found illegally driving two-wheelers, leading to the seizure of their vehicles. Additionally, 50 riders were booked for illegal vehicle modifications. Overall, 187 vehicles were seized for various traffic violations during the special drive.
Taking the campaign directly to the road, Traffic Police Rural Jammu also conducted on-road road-safety counseling sessions in Districts of Rajouri and Poonch where dedicated canopies were established for interacting with road users. The initiative followed the innovative “No-Challan, Only Counseling” concept. Road users, particularly two-wheeler riders, were invited to sit under the canopy and were counseled on helmet use, traffic discipline, safe driving practices and the consequences of risky road behavior. No challans were issued during the exercise, with the entire focus being on dialogue, sensitization and persuasion. The initiative was appreciated by members of the public and reflects the Traffic Police’s effort to complement enforcement with human engagement and positive behavioral intervention.
Speaking on the occasion, SSP Traffic Rural Jammu Farooq Qaiser said that similar special drives targeting other categories of vehicles, including Light Motor Vehicles (LMVs) would be launched in the coming days. He appealed to all motorists to strictly adhere to traffic rules and provisions of the Motor Vehicles Act, warning that stringent enforcement against violators would continue in the interest of public safety.